About Us

Our Mission

Remember, you must be able to make good on that promise, so don’t offer anything unreasonable. Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift. This is where your benefits come into play or a product description that sets your offer apart from the others.

Our Amazing Team

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.

Become an Author

Gregory David Roberts

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Gregory David Roberts is an Australian author, most noted for his novel Shantaram. He was a heroin addict and convicted bank robber who escaped from Pentridge Prison and fled to India where he lived for ten years.

Charles Martin

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Founder & CEO of Reeder

Lisa Carter

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Creative mind of Reader

Karl Matthews

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A caffeine-dependent life form

Eva Jones

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People think I’m joking

Adrian Harris

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Professional procrastinator

Donna Holcomb

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Running the show

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